Toxicidad Fuera, the Ibai Llanos slogan which became popular last year, has become a t-shirt inside and outside FIFA 22. As part of the campaign that aims to raise awareness among young people about negative behaviors in the digital world, Ibai, the protagonist of the campaign and of the t-shirt design, and several other influencers, pro players and professional players, have received a physical VIP kit that includes the t-shirt, a mug and a tote bag.
In Katapult Sports we are delighted to continue working hand-in-hand with Electronic Arts, and specifically to have been part of this campaign as the agency in charge of the kit design, production and distribution.
