The LALIGA SUMMER TOUR by EA SPORTS was an exclusive event that allowed winners from various retailers and different states across the country to enjoy an unforgettable experience. These fortunate winners traveled to Guadalajara and Monterrey to attend the matches Betis vs. Sevilla and Atlético de Madrid vs. Real Sociedad. The experience included:
- Airplane tickets and VIP access to stadium boxes.
- Meals and expenses covered for the entire trip.
- Special on-field participation, where they delivered the match ball to the players before kickoff and conducted the coin toss with the referee.
- Signed jerseys from the players of the participating teams.
Katapult Sports was the agency selected to coordinate all the logistics of the event. We took care of contacting both the retailers and the winners to organize the travel and attendance at the matches. In collaboration with LALIGA, we managed stadium access, organized meet-and-greets with the players, and recorded content of the entire event.
From a creative perspective, our goal was to highlight the unique experience enjoyed by the winners. This prize was invaluable, as no brand can sell this type of unique and unrepeatable experience. We wanted to showcase EA SPORTS as the sponsor providing these extraordinary and memorable experiences beyond monetary value.
