At KATAPULT SPORTS we understand how difficult is to reach what we call the untouchables (millennials, generation Z) who are the fastest growing target and the most difficult to reach.
Brands are facing increasing barriers to reach new generations of consumers, who block publicity, consume on-demand and live in a pure digital universe. Only by integrating brands into people’s lives and passions, being part of their world, these brands will exist for them.
Videogames are one of their languages of communication.
At KATAPULT SPORTS we know the importance of creating strategies that allow our clients to become a part of what interests them, where they spend their time, their emotions and their money. Our areas of expertise are:
We organized for Movistar and Diario AS the Cup #StayConnected with EA SPORTS FIFA20 in the 11vs11 format, powered by our platform VFO. Over 12.000 players organized in 1.000 teams took part in this tournament set up while people were requested to stay at home during the COVID-19 pandemic.
KATAPULT SPORTS has been in charge of the Marketing & Communication strategy and content creation for LaLiga esports competitions with EA SPORTS FIFA in 2019, 2020 and 2021.
KATAPULT SPORTS is responsible for sponsorship activations with LaLiga clubs for EA SPORTS since 2016. Our audio-visual production unit has created the content for all these activations.
We organized for CocaCola and Club América an esports activation with EA SPORTS FIFA17 on the pitch of the Estadio Azteca in Mexico City.
We guided 15 clubs from LaLiga in the creation of their esports section.
KATAPULT SPORTS is the creator and operator of VFO. We own this leading platform for the organization of 11vs11 tournaments worldwide. VFO is the biggest league in Spain of a single videogame. We have over 40,000 registered players that play every week in online tournaments.
We are the exclusive marketing agency of EA SPORTS in Spain since 2015. We help with marketing strategies, content generation, sponsorship activations and communication for their FIFA competitive Series. All this gives us a deep knowledge of EA SPORTS FIFA and the FIFA community.