Sponsorship is an integral part of the strategy of any company. It is an extraordinary vehicle for non-conventional communication, if properly used.
In particular, sports and videogames are two of the most powerful means of reaching a mass audience.
We have decades of experience, highly reputable, and a proven track record in sponsorship and image rights negotiations.
For us, sponsorship is an engagement strategy, a way to create a deep bond between brands and people. We work hand in hand with our clients to create tailor-made strategies to achieve their corporate objectives.
We are committed to measurement and ROI of every marketing and sponsorship investment. We work with a focus in innovative yet measurable solutions.
Philips Lighting (currently Signify) is the world leader in lighting solutions. Its focus is to transform the way people live through lighting. Their cutting edge technology can transform a match in a football stadium into an unforgettable experience.
With this in mind, KATAPULT SPORTS helped Philips Lighting to negotiate and close the sponsorship deal with Atlético de Madrid, as part of the lighting project for the club’s new stadium, Wanda-Metropolitano in 2016. By this agreement, Philips Lighting became the Official Lighting Partner of Atlético de Madrid, and the Wanda stadium the first 100% LED lit stadium in the world.
In 2012, Rexona (Unilever-owned deodorant brand) was facing a challenge to recover brand perception and regain a higher market position. Their strategy was based on the effectiveness of the product and football was identified as an appealing sport for their consumer base.
In order to develop the brand from an emotional standpoint, it needed to be present in the most appealing territory for their consumers. Barça was arguably the most effective team playing football at that moment. This is how the strategic partnership with FC Barcelona was designed.
KATAPULT SPORTS, in conjunction with Mccann, were the agencies selected to negotiate the regional sponsorship contract between Unilever and FC Barcelona for 9 countries in Central and South America. The deal was extended a further year due to the tremendous success of the partnership. Rexona increased brand perception by 70% and sales by 20%.
In 2010, Compac, the surfaces company, market leader in Spain in high quality decorative surfaces requested us to create a strategy to elevate the public profile of the brand.
By closing a sponsorship deal with the Moto2 racing team “Antonio Banderas-Jack&Jones” we unlocked access to the image of Antonio Banderas for publicity campaigns of Compac.
KATAPULT SPORTS was a pioneer in setting up this model of collaboration, that helped Compac increase its brand perception and notoriety considerably.