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Our EA SPORTS Ratings Reveal campaign for Liga F

  • October 25, 2024

Who else noticed something curious about the numbering on the jerseys? On the first matchday of Liga F some players baffled the crowd at times by taking to the field wearing a different number on their jersey than usual, all as part of the EA SPORTS Ratings Reveal campaign for the season.

Our goal with the initiative was to surprise fans and generate original conversation about the campaign, and we succeeded 😏.

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Brand Strategy, Content Creation, Gaming, Marketing, Sports
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