During 2020, brands needed to quickly change their strategy to adapt to the new reality. This led them to pay even more attention to video games as a means of a way through to reach, not only the younger audience, but also a more adult audience that continues to enjoy their love of video games. Movistar opted for the “Movistar Cup #SeguimosConectados”, organized by KATAPULT SPORTS through its VFO video game platform, as a means to achieve its goal: that people could continue to connect and interact.