LALIGA FC FUTURES, a global campaign led by LALIGA and EA SPORTS has seen several football fields worldwide completely transformed to the benefit of the local communities. This initiative aims to boost community sports through investments, innovation, and collaborations grounded in football values. The project had several milestones: Madrid (Spain), Málaga (Spain), Singapore, Cape Town (South Africa) and Zapopan (México).
KATAPULT SPORTS was the agency selected to craft the visual identity, the creative concept, and the content strategy around this campaign. From a creative perspective, our aim was to create a series of videos that could reconcile and reflect the diversity of every different location around the world with a unified global message: different cultures, languages, and artistic expressions converge to tell a story of unity, empowerment, and community, with the underlying motives of respect, collaboration, and development.
