The relationship with EA is as long as it is varied. We started with the idea and execution of the EA SPORTS FIFA 16 Temple, through which hundreds of fans, media and influencers came. From that moment, we became the agency in charge of activations of marketing and content creation for FIFA year after year.
We also saw each other’s faces with the community of players, influencers and other special guests at the Star Wars Battlefront launch event, which was presented by Chicote and Alexby, in the great Battlefield 1 presentation tournament during Barcelona Games World of 2016, and in the vanity store for Anthem that was active in Fnac Callao, Madrid, for a few days. In parallel, we have also taken care of the production of unique press kits for some of their other titles, such as Unravel and Plants vs Zombies.